Building an SEO team in 2026 is a different exercise than it was even two years ago. AI search has changed what we optimize for, automation has changed how much one person can cover, and the speed at which businesses pivot has changed the kind of people worth hiring.
In a nutshell:
👉 Building…
Over the past few months, Claude has quietly turned into my main working environment. Not a chatbot I open when I'm stuck — the place where a big chunk of my SEO work actually happens.
Two things made that shift possible: skills and MCP servers. Skills are my documented workflows — the repeatable steps I'd…