Organic growth for the AI era .
I'm Anastasia — Head of SEO and an organic growth strategist with 9 years in B2B SaaS. I help product-led companies grow organic presence in traditional & AI search as well as grow teams and build things that drive growth.
What I work on
Three directions to grow your organic channel.
In a nutshell, I can help you build or improve your SEO strategy, take care of your new SEO project, as well as grow or manage a team or improve your internal processes – making sure I bring value and our cooperation is transparent.
SEO/AI search strategy and support
You're ranking on Google but invisible in ChatGPT, Perplexity, and AI Overviews — and your product isn't pulling organic traffic the way it should. I build the strategy that covers both: traditional search and the AI engines where buyers are starting to look.
SEO leadership without the full hire
You don't need a full-time Head of SEO yet, but you need someone senior to set strategy, make the right hires, and keep things moving. I step in as a fractional lead — for as long as it takes to build the function properly, then hand it off.
SEO & AI training for in-house teams
Your team knows SEO but hasn't caught up with how AI is changing search. I run focused sessions on GEO, AI Overviews, modern keyword strategy, and the tools that actually save time — so your people can execute without depending on an outside consultant.
The thinking happens on LinkedIn.
Most weeks I share original research, AI search experiments, and what's actually working (and what isn't) in organic growth. If you want to see how I think before booking a call — that's the place.
Follow on LinkedIn"ChatGPT might be sending traffic to your 404 pages..." — what we found in our hallucinated URL study.
You can now build live SEO dashboards directly — here's how I set mine up.
What percentage of your organic traffic should come from AI search? Here's what the data says.